Revista da Cerveja

Revista da Cerveja no Mondial de La Bière

Em pouco mais de um ano de existência, a Revista da Cerveja vem constatando e registrando o crescimento da cultura cervejeira no Brasil. Prova disso é o espaço cada vez maior do país no olhar cervejeiro internacional através de premiações, campeonatos e eventos. Um dos mais importantes é o Mondial de La Bière, que pela primeira vez terá uma edição brasileira no Rio de Janeiro, de 14 a 17 de novembro. Acompanhando este movimento, a Revista da Cerveja estará presente no Mondial com sua 7ª edição.

A 7ª edição traz na capa uma conquista que atesta este crescimento da cultura cervejeira: no III Campeonato Mundial de Beer Sommelier, realizado em Munique/Alemanha, a paulista Tatiana Spogis conquistou medalha de bronze. Você confere uma entrevista exclusiva com a beer sommelier falando sobre a experiência, além de uma conversa com Oliver Wesseloh, alemão que levou o primeiro lugar, e da cobertura completa do Campeonato.

A edição chega cheia de novidades. Tem a estreia da seção Bem Servido, com novidades de bares do país, trazendo um olhar sobre cartas cervejeiras, e o início de duas séries de reportagens: a primeira sobre consultorias, uma tendência no mercado nacional, e a segunda na seção Histórias Cervejeiras, com a Cervejaria Ritter de Porto Alegre abrindo a série sobre cervejarias que originaram a Continental.

Comemorando a passagem do IPA Day, a 7ª edição vem bastante lupulada: o beer sommelier da ABSC Rodrigo Tomasel traz a análise sensorial de dez IPAs nacionais e internacionais; no Fazendo Cerveja, a receita de uma IPA pelo beer sommelier da ABSC Marcelo Scavone, e a lupulomania no IPA Day Brasil 2013, em Ribeirão Preto/SP. A Fábrica da vez é a Cervejaria Bamberg, que coleciona prêmios no Brasil e no exterior. Harmonizando, o chef Ricardo Teruchkin e sua arte gastronômica que destaca o melhor de cada cerveja. E para quem está entrando agora no universo cervejeiro, a seção ABCerveja traz a beer sommelier Bia Amorim explicando as famílias cervejeiras.

Na edição você também confere um balanço da Brasil Brau 2013, evento que marca o cenário cervejeiro do país, e o resultado 1º Prêmio Brasil Brau de Gestão de Negócios em Cerveja – que trouxe para a Revista da Cerveja o 1º lugar da categoria Comunicação da Cultura Cervejeira. Além da presença de renomados colunistas, eventos, notícias, novidades e roteiros – tudo sobre o universo cervejeiro concentrado trimestralmente nas páginas da Revista da Cerveja. 

E aguarde: 2014 promete novidades!

Mais informações:
Letícia Garcia
(51) 3779.7094
redacao@revistadacerveja.com.br
facebook.com/revistadacerveja 

Degustação de Cervejas

Procura-se degustador de cerveja: funcionário será pago para beber e atestar qualidade

Que tal trabalhar como degustador de cerveja? Ou testador de toboágua? A Halls criou uma campanha de marketing que dará empregos “incríveis” a seus consumidores. São 15 opções de trabalho. Também há vagas para VJ da MTV, barman, etc.

O que fará um degustador de cerveja?  “Será encarregado de acompanhar o mestre cervejeiro durante todas as etapas do processo de fabricação, além de degustar novas receitas e testar a qualidade dos produtos atuais. E o melhor: ainda ser pago por isso!”, explica a página de inscrição. O escolhido irá para a Cervejaria Colorado, em Ribeirão Preto.

Não é preciso experiência. Para participar do processo seletivo, é necessário ir à página no Facebook, escolher a vaga e gravar um vídeo. Das 15 opções disponíveis, apenas cinco serão efetivamente preenchidas. E o “trabalho” dura apenas uma semana. Quem sabe vira um futuro beer sommelier?

Fonte: http://blogs.estadao.com.br/radar-pop/procura-se-degustador-de-cerveja-funcionario-sera-pago-para-beber-e-atestar-qualidade/?doing_wp_cron=1369649936.0484941005706787109375

The Plot to Destroy America's Beer

Brian Rinfret likes imported beer from Germany. He sometimes buys Spaten. He enjoys an occasional Bitburger. When he was 25 years old, he discovered Beck’s, a pilsner brewed in the city of Bremen in accordance with the Reinheitsgebot, the German Purity Law of 1516. It said so right on the label. After that, Rinfret was hooked.

One Friday night in January, Rinfret, who is now 52, stopped on the way home from work at his local liquor store in Monroe, N.J., and purchased a 12-pack of Beck’s. When he got home, he opened a bottle. “I was like, what the hell?” he recalls. “It tasted light. It tasted weak. Just, you know, night and day. Bubbly, real fizzy. To me, it wasn’t German beer. It tasted like a Budweiser with flavoring.”

He examined the label. It said the beer was no longer brewed in Bremen. He looked more closely at the fine print: “Product of the USA.” This was profoundly unsettling for a guy who had been a Beck’s drinker for more than half his life. He was also miffed to have paid the full import price for the 12-pack.
Rinfret left a telephone message with AB InBev (BUD), the owner of Beck’s and many other beers, including Budweiser. Nobody got back to him. He had better luck with e-mail. An AB InBev employee informed him that Beck’s was now being brewed in St. Louis along with Budweiser. But never fear, the rep told Rinfret: AB InBev was using the same recipe as always.

He wasn’t satisfied. In March, he posted a plea on Beck’s official Facebook (FB) page: “Beck’s made in the U.S. not worth drinking. Bring back German Beck’s. Please.” He had plenty of company. “This is a travesty,” a fellow disgruntled Beck’s drinker raged. “I’m pretty bummed,” wrote another. “I’ve been drinking this beer religiously for over 20 years.” Rinfret kept trashing Beck’s on Facebook. Until, he says, AB InBev unfriended him in May. “They banned me from their site. I can’t post anything on there any longer.”

Rinfret was only temporarily silenced. He now complains on a Facebook page called Import Beck’s from Germany. AB InBev may be paying a price for disappointing Beck’s loyalists like him. According to Bump Williams, a beer industry consultant in Stratford, Conn., sales of Beck’s at U.S. food stores were down 14 percent in the four weeks ending Sept. 9 compared with the same period last year. “They are getting their proverbial asses kicked,” Williams says. “Too many customers were turned off when the switch was made.” Sales of Budweiser in the U.S. have fallen recently, too. And yet AB InBev is extraordinarily profitable.

There has never been a beer company like AB InBev. It was created in 2008 when InBev, the Leuven (Belgium)-based owner of Beck’s and Stella Artois, swallowed Anheuser-Busch, the maker of Budweiser, in a $52 billion hostile takeover. Today, AB InBev is the dominant beer company in the U.S., with 48 percent of the market. It controls 69 percent in Brazil; it’s the second-largest brewer in Russia and the third-largest in China. The company owns more than 200 different beers around the world. It would like to buy more.

The man in charge of AB InBev is 52-year-old Carlos Brito. The Brazilian-born chief executive is a millionaire many times over. He speaks English fluently and dresses like the manager of a local hardware store. At the Manhattan headquarters, he wears jeans to work and tucks in his shirts. He keeps his company identification badge clipped to his waist where everybody can see it, even though everyone knows who he is. To the rest of the world, he keeps a low profile. He does not, for example, accept interview requests from
Bloomberg Businessweek. That might be his character, and it might be calculated. The Busch family is a legendary American dynasty. Many people in the U.S. aren’t thrilled that a foreign company now owns Budweiser, America’s beer.

This is not to say that Brito lacks American admirers. Many can be found on Wall Street, where investors care less about where beers are brewed than about how profitable they are. This is where Brito shines. After InBev bought Anheuser-Busch, he slashed costs at the combined company by $1.1 billion in a single year. AB InBev’s margins widened substantially, and its share price has nearly quadrupled since the takeover. In 2011, Brito made Fortune magazine’s Fantasy Sports Executive League Dream Team as a designated hitter.

Fonte: http://www.businessweek.com/articles/2012-10-25/the-plot-to-destroy-americas-beer
Foto: Photograph by Jamie Chung for Bloomberg Businessweek